4/10/2023 0 Comments Hal 9000 eye sticker![]() The decal, however, was produced in-house. Citi Bike is operated by a private firm, but New York’s Transportation Department oversees it, too, and the technology involves an external vendor. There was another, more prosaic reason that Stern and Wu focused on the decal: It was something they could actually change. Some failed to understand that they were supposed to type in a code from a printed receipt to unlock a bike instead, they tried to figure out how to insert the receipt itself into a slot on the docking station. Consisting mostly of text, the decals were dense and off-putting, especially to tourists uncomfortable with English. Annual members used a key fob and had no reason to interact with the decal, but it was the gateway for casual users. The two of them soon zeroed in on a particularly thorny design problem: the big, instructional decal on Citi Bike’s kiosks. Simons was so impressed that she signed two students, Amy Wu and Luke Stern, to a three-month contract that summer. The class went into the field, observing and interviewing people at Citi Bike stations, and at their final meeting, the students presented Simons with their findings - and potential solutions. Citi Bike was selling plenty of annual memberships, but it was failing to attract enough “casual” riders, the sorts of one-off users who might rent a bike for just a day or a week. In 2014, Dani Simons, then the director of marketing for Citi Bike, visited a School of Visual Arts interaction-design class and presented it with a problem to solve. Read an editor's letter by Jake Silverstein about the Design Issue.Īs an example in miniature of how the redesign is supposed to work, consider New York’s bike-share program. But a clever redesign, one that addresses the right problem in an intelligent fashion, improves the world, if just by a bit. While progress may entail change, change does not necessarily guarantee progress. Redesigns fail when they address the wrong problem - or something that really wasn’t a problem in the first place. But the redesign tends to address problems with, or caused by, dimensions of the human-designed world, and identifying such problems may be the designer’s most crucial skill. The human desire to solve problems fuels brand-new inventions too: The wheel, for example, eased conveyance significantly. The world is, after all, full of problems. ![]() A service has become too confusing for new users. A familiar household object has been overtaken by new technology. A logo makes a company’s image feel out of date. The problem might be specific or systemic or subjective. In theory, the redesign begins with a problem.
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